Glowcap
Visual Identity
Overview
Glowcap, a beauty and skincare startup, brought us on board to create a brand identity that reflects their clean ingredients and modern aesthetic. From logo to packaging to site visuals, we crafted an entire design language.
Client:
Glowcap Beauty
Year:
2023
Category:
Branding
/
Packaging Design
Location:
Los Angeles, CA
The Challenge
Glowcap needed more than a logo — they needed a brand system that worked across touchpoints. Their early visuals felt too clinical, lacking warmth and shelf appeal.
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No clear visual hierarchy on packaging
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Generic branding that didn’t stand out
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Lack of emotional connection through design
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Poor scalability across web and print
The Solution
We introduced a soft, earthy color palette, paired with a custom wordmark and playful iconography. Packaging was restructured for clarity and premium feel. The site experience mirrored the in-store delight.
The Result
Glowcap saw a lift in both online sales and retail placement. The new brand now communicates both trust and style.
Client feedback
It’s more than design — they gave our brand a heartbeat.
Serena Liu
,
Founder
